Wednesday, October 14, 2009

The International Longevity Center

Nancy sent me this great article on ageism, though I agree with her comment that it's a little too hoo-rah, swinging to the opposite end of the spectrum on what's expected in aging.

The article led me to the International Longevity Center site because the ILC's founder, Dr. Robert N. Butler,coined the term "ageism" in 1968.

I thought Karen's group would be particularly interested in the work that the ILC is doing related to aging and corporate America. I also like the consistent messaging of the "Age Boom" and "Longevity Revolution" on the site. Very positive. It turns the notion from "aging" to "living longer."

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